Articles

6/24/2010

Smith Travel Research (STR), a global leader in hotel benchmarking, has created Spa STAR, a benchmarking tool for both hotel spas and day spas.  The goal of the Spa STAR tool is to help spas make better, more profitable operating decisions.

Spas submit operations data in three main areas:  treatments (such as massages and facials), salon (such as manicure, pedicure and hair) and retail. STR tracks nine performance metrics on a monthly basis:  total number of treatments, total amount of treatment revenue, total number of treatment room hours available, total number of treatment room hours used, total number of salon services, total number of salon service revenue, total number of salon station hours available, total number of salon station hours used and total retail revenue.

To submit your data and have it compared to total United States data is free of charge. However, if you would like to receive competitive set analysis, the normal cost would be $600 for one year (12 reports), but in this special offer, ISPA members can receive the first year for only $400, a savings of $200!

To begin participating, go to http://spa.str.com/. For more information, contact STR Representative Lori Satterfield via e-mail or by phone at 1.615.824.8664, ext. 3372.

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