ADVERTISING
"I want to get my products in front of the top spa professionals in the industry, which is why I always choose to advertise in Pulse."
Jane Iredale, Iredale Mineral Cosmetics Ltd.
For more information or to take advantage of the opportunities below, contact Kate Cottingham at 1.859.226.4372.
Additional opportunities for major media exposure:
Media Box Product Placement - Inclusion in the Media Gift Box being sent to hundreds of top media. Participants also receive a contact list of the spa industry journalists who receive the box.
Media Event Product Showcases - 12' x 12' shelf to display products at the 2010 ISPA Media Event at Cipriani in New York, NY.
Now selling September 2010
September: Pulse is the spa industry's leading tool, trusted and widely used by spa directors and owners to advance their businesses. As spa directors begin preparing their budget for 2011 use Pulse advertising to make sure you are front and center of their minds.
Pulse "Marketplace"
Pulse's "Marketplace" section is a great deal! You supply a picture of your product and a 75-word description and ISPA will design a Quarter Page ad for you! The design is included in your $495 cost! How can you beat that?
Note: The "Marketplace" section for the August Conference & Expo Preview Edition will cost $750.
Value-Added Benefits for 2010
Priority Booth Placement: Become a frequent Pulse advertiser and have your booth placed in a premium locationat the 2010 ISPA Conference & Expo before the floor opens to previous exhibitors! Full page, 4-color advertisers in 5 or more issues qualify for priority placement of up to a 10' x 20' booth. Advertise year-round (all 10 issues) and receive first tier priority booth placement and have access to a bigger booth. Keep in mind, one of these issues will include the August Conference Preview Edition.
Welcome Bags: Get your product into the hands of your target market! Advertisers placing a full page ad in July, August and December receive complimentary product placement in the Welcome Bags at the 2010 ISPA Conference & Expo. Attendees look forward to receiving these gift bags at the opening general session every year!
Digital Pulse: All advertisers will be included in the digital version that is sent to the entire ISPA membership. You can also add to the value of your advertising with an online campaign that includes direct links to your Web site to continually drive new sales leads, customers and interest.
Special Offer: 2-for-1 hyperlinks to frequent advertisers at $100 each.
October: All eyes are on ISPA as attendees gear up for the 2010 ISPA Conference & Expo. Make sure their eyes are on you and they will stop by your booth by advertising in the issue attendees receive right before the leave for the ISPA Conference!
November: Take advantage of a great opportunity to advertise at the ISPA Conference! The November issue will be distributed in the Conference registration bags for all attendees to receive. Expanded circulation: 2010 ISPA Conference & Expo attendees
December: Stay fresh on your target market's minds, by advertising in the December issue of Pulse that is delivered to ISPA members shortly after the ISPA Conference & Expo. Use it as a follow up tool to remind them of your message while they are reflecting on Conference and making purchasing decisions for the upcoming year.



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